1996-2003
2003-
|
Southland
Television
The board of CRT
(Combined Rural Traders) was the main catalyst behind
'Mercury Television', a new regional station to be based
in Invercargill, New Zealand. Invercargill is a
city of about 45,000 and is part of the Southland
province, known for it's farming and strong contribution
to the country's GDP.
The station went on-air on October 31st, 1996, with much
celebration from the staff and viewers. It
broadcasted on VHF Channel 5, being the last New Zealand
station to recieve a VHF license. Competing with a local
newspaper and several local radio stations, Mercury TV
broadcasted approximately 8-12 hours each day, and
filled the rest of the time with satellite feeds, such as
TVSN and Bloomberg. During the first five years,
the station changed hands several times, mostly due to
the unprofitable industry that regional TV is. FTN
(Family Television Network) took over the station,
importing much of the programming already used at it's
network stations around the country. The station
again changed hands after FTN's rein, to be part of the
large West Media 175 chain, a company based in the UK and
famous for cooking programmes. West Media owned a
couple of other South Island TV stations, as well as an
Internet company and other New Zealand-based ventures.
The new owners helped to bring the station back on it's
feet, and into brand-new premises too. When Mercury
opened, it was based inside a former bank, and while
large premises suited the business originally, over time
the building came of age. The station moved to the
ground floor of the State Insurance building, the tallest
inner-city building. A higher line-of-sight to it's
Forest Hill transmission site meant a better-looking
picture, and a custom-wired studio meant better
productivity.
West Media decided to sell its New Zealand assets, and
it's two other regional stations closed, leaving many out
of work. Seeing that his workers would also become
unemployed, Mercury TV's manager Tom Conroy bought the
station himself. The channel had become quite
successful by this time, even in a difficult market.
Conroy soon found a co-owner for the station, local
investment company 'Invest South' whose assets included
tourist attractions such as the Kingston Flyer
train. The challenge now was to make the station
find it's feet yet again.
The answer: Change the name of the station to
'Southland TV', make it a 24-hour channel, and have it
broadcast nationwide on the Sky Digital satellite
service.
On September 1st 2003, the changover happened, with a
huge amount of upgrading required to complete the
task. As well as the Forest Hill transmission link,
a new link to Hedgehope was installed to serve the Sky
viewers, who now could view the station with much
more definition than before. After initial
technical problems, the station settled in to the 24/7
routine. Feedback from around the country confirmed
the success of the idea. Another partnership for
the station was to join with the local tertiary provider,
the Southern Institute of Technology, to turn most of the
off-peak programming into distance learning programmes.
Southland TV continues to broadcast, every hour of every
day, on Sky Digital Channel 90 in New Zealand.
|